4 Simple Steps To A Successful Product

Number Times Read : 25

Categories

Accounting
Beauty
Business
Career
Cars and Trucks
Computers
Culture and Society
Environment
Family
Finance
Fitness
Food and Drink
Free Tools and Resources
Health
Hobbies
Home
Humor
Inspirational/Motivation
Internet
Internet Marketing
Legal
Marketing
Men
Music
Personal Development
Pets and Animals
Politics
Psychology
Publishing
Recreation and Leisure
Relationships
Religion and Spiritualit
Root Category
Science
Speaking
Technology
Women
Writing

Stats
Total Articles: 888,367 Total Authors: 152,052 Total Downloads: 19,431,697 Newest Member Norman Aviles
Text Ad's

4 Simple Steps To A Successful Product

Category Rss Feed - http://article2008.com/rss.php?rss=312

By : Henk Devos 19 or more times read

Submitted 2006-12-11 00:00:00

Many marketers and product developers make a disastrous mistake: They develop and sell products that nobody wants.

This is usually how it goes: The product developer starts programming software or writing a book, just because he is interested in the subject, without looking at the market. Then once the product is ready, he starts promoting it, just to find out he can make no sales.

There must be a better way. Let's look at how it should be done instead.

You should always create a product that solves a problem. The problem has to be serious enough for people to want to pay for a solution to their problem. Good examples are: People who are overweight are willing to pay for a solution to that problem. People who suspects that their husband or wife is cheating on them are willing to pay to find out. People who can save a lot of time by automating a time-consuming task are willing to pay for the saved time.

So here are the simple steps to creating a successful product:

1. Identify a common problem
There are many problems that need to be solved in this world. The problem has to be a common one, so that enough people need a solution to this problem. And the problem has to be important enough so that people are willing to pay for a solution

2. Provide a solution to the problem
This is the product development phase. You have to solve a product that actually solves the problem that these people are experiencing.

3. Find people experiencing the problem
This simply means that you need targeted advertising. Where to find your target audience will depend on the specific problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who experience the problem you want to solve. Or maybe you can find your target audience in certain communities, such as online forums or self help groups.

4. Prove that your solution works
Once you have found your target audience, they will only be willing to buy your solution once you prove to them that your solution actually works. The proof can be social proof (such as testimonials), or it can consist of examples of the results. If you are selling software that removes red eyes from photos, the proof can consist of before and after pictures.

That is really all there is to it. Follow the simple steps as outlined above and your product is a guaranteed success.

Author Resource:- Henk Devos has a passion for software marketing. His most popular product is Alpha ZIP. Henk created a series of free articles about marketing. You can get them sent to your email by subscribing here.

Article From Article2008.com

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.

<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'>; <html><head><title>Article2008.com | 4 Simple Steps To A Successful Product</title></head><body><h3>4 Simple Steps To A Successful Product</h3> By: Henk Devos Many marketers and product developers make a disastrous mistake: They develop and sell products that nobody wants. This is usually how it goes: The product developer starts programming software or writing a book, just because he is interested in the subject, without looking at the market. Then once the product is ready, he starts promoting it, just to find out he can make no sales. There must be a better way. Let's look at how it should be done instead. You should always create a product that solves a problem. The problem has to be serious enough for people to want to pay for a solution to their problem. Good examples are: People who are overweight are willing to pay for a solution to that problem. People who suspects that their husband or wife is cheating on them are willing to pay to find out. People who can save a lot of time by automating a time-consuming task are willing to pay for the saved time. So here are the simple steps to creating a successful product: <ol> <li>Identify a common problem There are many problems that need to be solved in this world. The problem has to be a common one, so that enough people need a solution to this problem. And the problem has to be important enough so that people are willing to pay for a solution</li> <li>Provide a solution to the problem This is the product development phase. You have to solve a product that actually solves the problem that these people are experiencing.</li> <li>Find people experiencing the problem This simply means that you need targeted advertising. Where to find your target audience will depend on the specific problem. Maybe you will find them on search engines. Make sure that your keywords are very specifically targeted at those who experience the problem you want to solve. Or maybe you can find your target audience in certain communities, such as online forums or self help groups.</li> <li>Prove that your solution works Once you have found your target audience, they will only be willing to buy your solution once you prove to them that your solution actually works. The proof can be social proof (such as testimonials), or it can consist of examples of the results. If you are selling software that removes red eyes from photos, the proof can consist of before and after pictures.</li> </ol> That is really all there is to it. Follow the simple steps as outlined above and your product is a guaranteed success. Author Resource:-> Henk Devos has a passion for software marketing. His most popular product is <a href="http://www.alphazip.com">Alpha ZIP</a>. Henk created a series of free articles about marketing. You can get them sent to your email by <a href="http://www.toppackages.com/newsletter-sign-up">subscribing here</a>. Article From <a href='http://article2008.com/'>Article2008.com</a> </body></html>

Firefox users please select/copy/paste as usual

New Members
	Sign up
	learn more
	Affiliate Sign In


Nav Menu
	Home
	Login
	Submit Articles
	Submission Guidelines
	Top Articles
	Link Directory
	About Us
	Contact Us
	Privacy Policy
	RSS Feeds

Actions

Print This Article

Add To Favorites

Home \| Submit Articles \| Top Articles \| RSS Feeds \| Guidelines \| Privacy Policy \| About Us \| Contact us \| Sitemap